Latest Digital Marketing Trends of 2017


Digital Marketing

 Do you want to have an in-depth insight into the top digital marketing techniques ruling the internet world?

Here we have shared the latest digital marketing trends as analysed by their popularity and mindset of the users. We have seen how digital marketing is transformed into a very fluctuating and competitive world. It is almost intimidating to keep up with the changing faces of the online marketing technologies. With mobile apps and chat apps growing as never before, the marketing tactics will be largely associated with the messaging apps and mobiles.

Generally, digital marketing is a comprehensive term for online marketing and advertising of the products and services. Though it refers to use of the internet, mobile phones, display advertising and any other digital medium are also involved with it. We have highlighted the core online marketing techniques that are in vogue and will continue to be in.

Top 5 Digital Marketing Techniques to Watch in 2017

Let us explore the top five digital marketing trends which are the hot favorite of all the marketers now. Will display advertising be still going strong? Will content marketing grow still bigger? Find answers to all the questions and be a better digital marketer.

  1. Mobile Marketing :
    The mobiles are definitely going to rule the communication world. The internet is shifting its favoritespot from the computers to the mobiles. This suggests the need of a mobile-friendly app or website to reach a greater audience.
  2. Content Marketing & Big Data :
    Content is king and it rules with digital marketing tactics too. The behavior of the buyers is becoming sophisticated day by day and they are highly focusing on the available content related to the products. Not only story-telling, but the big data is going to be on high. They are mainly customer’s reviews, predictive analytics, and market insight. There are galaxies of contents on the internet but personalized content surely appeals more.
  3. Social Media Marketing:
    Social media “Buy Buttons”, is the latest trend that will continue to grow online buyers. Buyers get the benefit of buying without leaving their networks. Social media platforms are powerfully connecting the world today. We have seen a great digital marketing on the social media forums like Facebook, LinkedIn, Google Plus, Pinterest, Instagram, and Twitter.
  4. Video Streaming :
    Videos are no more restricted to the multi-media sites. We have recently noted their tremendous outburst. Videos make the brands and sites more trustworthy. Hence, we find videos on websites, blogs, promotional contents, and in the display advertisements. Live streaming videos are yet again the demand of the present times.
  5. Mobile App Marketing :
    Mobile applications are found associated with every business today. Be it a governmental program, or banking services or private businesses. Mobile applications are now an integral part of boosting brand among the users. It encourages users for a prompt action right from their mobile phones. Creation of a content or app that is compatible with any device or platform or screen size is the need of current times.

These are the top online marketing techniques which you can look forward to be active in the imminent times too. If you feel we have missed on any prediction, do suggest us your own prediction for latest digital marketing trends.

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