Mobile apps are now a great investment to gain a tremendous customer base. It is extremely beneficial in winning loyal customers. If you are entering into mobile app business, do remember certain thumb rules. The process of development and integration of the mobile applications is very important. Without fulfilling certain rules, you may end-up creating an app that customer may reject.
So the question is same. What makes an app work? Technology is changing fast and it is difficult to predict the future of any app. However, in spite of the fluctuating market, there are certain thumb rules that contribute to the success of any mobile application.
Tips for Mobile Application Business
Now we all know that smart phones and mobile apps are going to stay further. If you are already into mobile app development or a newbie at it, these are the best tips for you. These tips will serve you as thumb rules to grow your business to new levels.
1. Selection of the Platform – Choose your platform wisely. Compare the pros and cons of iOS vs Android and choose the platform after considering them. You can also consider the current scenario of your local market.
2. Designing – First of all, focus on the designing of the app. The appearance of your app is the first thing that your visitor will come across. Also, keep a track of the current designing trends and upcoming features and functionalities. Use the most convenient UI/UX.
3. Keep a fair balance while monetizing. Too many in-app purchases and advertisements may shun the users away. Yet another negative effect of the monetization is that you may lose some users while you update your monetizing scheme.
4. Native vs Cross Platform Development – Competition is very high in the app development and hence, it demands higher skills from you. Every different development platform require different coding skills. Hence, before launching full-fledged, start with a small app on a single platform. Test it out and then go big if you find it compatible. At later stage, you can go for multi-platform development.
5. Learn Client Retention Techniques – Once you gain a good number of clients, learn how to retain them. Use the best and simple apps with the most professional touch. Inform about every monetization plant you are going to use. Keep a track on number of users and keep updating. See that your app is supporting maximum number of devices and screens. Use Facebook login or other popular login for support.
6. Do Employ Marketing Techniques – Use the correct marketing mix to make your app running. Use the right product description, keywords, and meta descriptions to promote it. Unless you are focusing on a very local market, use the power of social media to create brand awareness. Also, use other digital marketing tactics and SEO to for promoting your app.
These thumb rules work regardless of the changing technologies and times. While you start app development, try to avoid in-app purchases along with the external advertisements. This generally troubles the user and he may delete your app. Instead, just focus on the in-app purchases only to generate revenue.